Timberland †Corporate Social Responsibility Essay Example for Free

timberland Corporate Social Responsibility EssayHow do Timberlands social responsibility efforts and high ethical standards benefit the club?Timberlands CSR (Corporate social responsibility) efforts benefit the caller-up in a number of waysBy involving all stakeholders be it consumers, employees or stock holders, Timberland ensures that it is not business as usual but much more towards giving back to the connection from which it derives sustenance.By contributing to the local community by PIES (Partners in education and service) and other projects, it ensures that the local community is made to feel like part of the familyTimberland is undertaking thirteen different projects with the local community and the employees involvement sparks what the counselling calls a revolution in social justice. Over the past several years, corporate America has been shaken by a series of scandals involving the top management and the whole image of these companies had taken a severe beating. Timberland, by its CSR efforts has ensured that all its stakeholders have a positive approach towards the company and this helps it in its business efforts.Why is the leaders personal involvement key?By aligning themselves with the social responsibility efforts, Timberlands management has ensured thatTheir personal involvement ensures that the employees are motivated and follow the leader in their efforts towards CSRBy letting employees get a paid leave of 40 hours to bring towards CSR efforts, the leadership of Timberland is sending a strong message to all the stakeholders about its sincerity and commitment towards the community projectsThe fact that the leadership was present at the meeting of volunteers to kick off the CSR efforts is a signal that everyone is involved.Timberland is striving to create a brand identity for itself as a condole with and ethical company. Towards this, the leadership wants to ensure that it does not fall into the quagmire of profit driven unethical behavior and instead engage themselves with the community at large.