Social Media and Business Expansion - 1181 Words

Social media has without a doubt, reinvented the way business is done. Facebook, Twitter, and even Pinterest present an opportunity to capture the attention of potential customers while constructing a brand image. By creating a Facebook fan page, a company can update followers of the page with updates and information quickly and conveniently. Some companies go as far as to create applications for smart phone users as a way of reaching their audience. People are now connected on a global scale, with social media rapidly growing around the world. It is important to note both the positive and negative effects that social media has had on business, and why we should pay attention to the tour de force that social media has become in the business world. In the article titled, Negative Effects of Social Media on Business.† author Catherine Lovering sees the use of social media to be unfavorable and adverse to business. According to the article, a business that is accustomed to one-sid ed selling must adapt and learn to develop relationships with customers who are buying their product. Businesses also must take into consideration the effect that a negative comment or review may have on their success. Responding to these comments might not have a significant enough of an effect if an unsatisfactory review or comment has already been posted, and if it has been passed from website to website. She goes on to add that, â€Å"In the world of social media, the sheer numbers mean that onceShow MoreRelatedSwot Analysis Of Camerons Coffee1477 Words   |  6 Pagesrecruited through LinkedIn. Process will need to be put in place in order to support and facilitate the expansion of Cameron’s Coffee. Social media, big data and cloud computing are some services that can be used by Cameron’s Coffee in order to increase visibility in the market, cut cost and protect valuable data. In today’s business world, more than 90% of businesses engage in social marketing. Social media ‘†¦when it is done right, can lead to more customers, more traffic and more conversion (DeMers, 2014)Read MoreMcdonalds Expands Of Vietnam : Mcdonalds Essay1221 Words   |  5 Pages 6 McDonalds Expands to Vietnam Hieu Le Columbia Southern University Contents Expansion Planning 3 International Business Expansion 3 Regional Trade Agreement 4 Affordable Foreign Taxes 4 Financial and Technological Supports 4 Labor Hiring Methods 5 Advertising Strategies 5 Strategic Locations 5 Management Advisement 6 Conclusion 6 MCDONALDS EXPANDS TO VIETNAM Expansion Planning There are various essential reasons for McDonalds expands to Vietnam, include gain market sharesRead MoreSocial Media And Marketing Efforts1463 Words   |  6 Pages Social Media/Marketing Efforts Technology has allowed businesses to reach new markets and consumers; thus, allowing for a broader reach. The marketing efforts of the practice should be to attract new patients while keeping older patients satisfy with the services offered. The first thing the practice needs to do involves market segmentation, which allows the practice to reach their target segments and identify potential consumes that are being underserved by grouping them based on particular characteristicsRead MoreThe Brand Awareness Of Multinational Companies And Social Media Essay1741 Words   |  7 Pages2.4. The brand awareness of multinational firms and social media According to the content above, it is clearly to see brand awareness is the most important goal for multinational firms, Tomi Jokinen has undertaken a study about brand awareness on social media in 2016. 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Unlike never before, even small businesses are now able to reach beyond their limited local market to a vast consumer base. As previously mentioned in regards to internal communication, the Internet has provided a medium for businesses toRead MoreMgmt 5501007 Words   |  5 PagesMGMT 550 Course Project- Business Proposal The Continuation of Stone Goose Brewery Page 1 Executive Summary Earlier in this class I had put together a power point presentation to the Board of Directors of Stone Goose Brewery. Stone Goose has been a very conservative company that had shower consistent growth since it’s inception in 2009. As the CIO of this company, it is my job to look for opportunities to grow this company. 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Although the rapid expansion of the surrounding technology brought many positive improvements into our lives and our society, it can also brought negative impacts on our society and on ones elf. Today technology is largely beneficial to individuals for personal use, businesses